Tap a chapter, then any line.
One scholarship, four universities
A scholarship to study in Switzerland is the honest reason there are four universities on my path: not indecision, just one door opening onto the next.
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Looking back, a very accurate spoiler for everything that followed.
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Translating between English, Spanish and Russian in Minsk, then clinical trials in Warsaw. Useful training for explaining things to people who don’t share a vocabulary.
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Which led to a joint MBA programme with INCAE, and a ticket to Costa Rica.
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Plus a market-entry project for MASISA in Mexico City: research, go-to-market plan and ROI models.
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The Swiss chapter, and the door into sport. Next stop: stadiums.
Stadiums, torches & running orders
For a few years my office moved with the calendar: wherever the big event was, that’s where the job was. The plan is lovely, and then you meet reality.
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Organised corporate events and conferences, and represented the company at trade fairs. The warm-up act.
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Co-organised the festival with the Secretary General, and coordinated Olympic Solidarity projects with the Olympic Committee President.
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Researched global talent identification models and helped build criteria for spotting sports potential in school-aged children.
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VIP guest services, daily agendas for Official Sponsors and Suppliers, and very organised guest lists.
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Developed the Global Event Management System, digitising championship processes, and designed accreditation, credentials and event signage.
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Volunteer training programmes and schedules for event services, plus problem-solving on the ground.
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Same city, second Games: event services operations and reporting for senior management.
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In between the big ones: market research, client relationships and a 30% increase in client acquisition in the first year in Lugano.
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The McDonald’s Player Escort Programme, from planning and supplier tenders to live match days.
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UNICEF was the Games’ only non-commercial social legacy partner. I led the partnership and grew the volunteer programme from 30 to 135.
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Part of the same partnership, alongside marketing and communication campaigns around the Games.
Plot twist: from events to tech
Then the world closed its stadiums. During COVID I had to reinvent myself, so I learnt two programming languages, and that’s how my tech journey began.
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if (world.isClosed) { learn("programming", 2); }Tests: passing ✓ -
System, regression and functional testing, with Jira, Test Rail and friends.
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Designed and tested top-rated apps, including Filmic and Firstlight. From testing software to designing it.
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Research, personas, wireframes, Figma prototypes and usability testing. Made it official.
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Manual and automated test cases, regression testing and release validation.
Making small businesses run themselves (a bit)
Since January 2026 I’ve helped small businesses in tourism, travel and import/export replace manual work with AI-powered operations, then train the team so the new tools actually stick.
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Enquiries, quotes, bookings, suppliers, invoicing and follow-ups, automated end to end. One travel agency went from almost no systems to automated core processes.